Winky Lux Purrfect Beauty Guide
Winky Lux has carved a unique niche in the beauty world with its playful, cat-inspired makeup and cruelty-free philosophy. Known for combining whimsy with high-quality formulas, the brand delights in creating products that feel luxurious yet approachable. In this post, we’ll explore the Perfect Pout Lipstick collection, dive into the history of Winky Lux, highlight the brand’s cruelty-free standards, and showcase each lipstick shade.
The History of Winky Lux: Beauty Meets Whimsy
Winky Lux was founded in 2015 by Natalie Mackey and Nathan Newman, bringing together a blend of fashion insight and business savvy. Natalie Mackey’s experience in fashion and branding helped shape the playful, trend‑forward aesthetic that defines the brand, while Nathan Newman brought expertise in e‑commerce and business strategy to build a modern, accessible beauty line. Their combined vision transformed Winky Lux into a brand known for whimsical packaging, innovative product concepts, and a strong connection to fashion‑inspired beauty trends.
While the founders’ exact past roles within specific fashion houses aren’t publicly documented, it’s clear their professional backgrounds influenced the stylish, culturally aware approach that has helped Winky Lux resonate with beauty enthusiasts around the world.
Perfect Pout Lipstick Shades: Beauty for Every Mood
Each lipstick in the Perfect Pout line offers a playful nod to the brand’s feline inspiration while providing rich, wearable color. Below are the featured shades, presented as H3 subheadings for easy navigation.
What it is:
The Purrfect Pout Lipstick delivers the most delicate dose of coverage with a smooth, semi-sheer finish for lips that look “meow-velous.” Jojoba oil and vitamin E help hydrate while the duo-kitty core creates a fun and playful experience—just like its feline inspiration.
Why it’s special:
- Duo-kitty core makes every application more fun
- Infused with vitamin E and jojoba oil for a nourished pout
- Smooth formula delivers seamless application
- Texture: Creamy
- Scent: Berry
- Finish: Semi-sheer
- Expected Result: Subtle, natural-looking payoff
How to use:
Apply Purrfect Pout to bare lips for a semi-sheer finish. Wear alone or top with gloss for added shine.
Perfect Pout Lipstick Shade “Pounce”
A soft, versatile nude that works for everyday wear. The formula delivers smooth, hydrating coverage while maintaining a playful yet sophisticated finish.
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- images belong to winky lux
If you would like to purchase this lipstick from Winky Lux, you can find it here on their website. Shop here!
Perfect Pout Lipstick Shade “Frisky”
A warm pink shade that adds a pop of color while keeping lips soft and nourished. Perfect for days when you want your look to feel flirty but effortless.
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- images belong to winky lux
If you would like to purchase this lipstick from Winky Lux, you can find it here on their website. Shop here!
Perfect Pout Lipstick Shade “Purrincess”
A bold rosy pink with a hint of shimmer. This shade balances glamour with fun, making it ideal for evenings or special occasions.
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- images belong to winky lux
If you would like to purchase this lipstick from Winky Lux, you can find it here on their website. Shop here!
Perfect Pout Lipstick Shade “Pawsh”
A deeper mauve that enhances lip definition while maintaining a creamy, comfortable texture. Great for professional or elegant looks.
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- images belong to winky lux
If you would like to purchase this lipstick from Winky Lux, you can find it here on their website. Shop here!
Perfect Pout Lipstick Shade “Furever”
A classic red tone that delivers a rich, vibrant finish. It combines timeless beauty with a playful edge, staying true to the Winky Lux brand identity.
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- images belong to winky lux
If you would like to purchase this lipstick from Winky Lux, you can find it here on their website. Shop here!
If you spend $60 or more on any of the Winky Lux products you get this cute kitty keychain for free!
Winky Lux and Cruelty-Free Beauty
What Cruelty-Free Means
Winky Lux is a cruelty-free makeup brand. This means no products or ingredients are ever tested on animals at any stage of development. Consumers can enjoy glamorous makeup while knowing that no harm comes to animals in the process.
Modern Testing Methods
The brand avoids outdated and harmful animal testing. Instead, Winky Lux relies on in-vitro (cell-based) testing, lab-based formulations, and other non-animal methods to ensure safety and performance across all products.
Human Volunteer Testing
When product evaluation requires safety testing, small-scale studies are conducted on consenting human volunteers under controlled conditions. This step ensures the product performs as intended without compromising ethical standards.
Cruelty-Free Products
While cruelty-free ensures no animals are harmed, not all products are vegan. Some items contain naturally derived ingredients, but all are formulated without causing harm to animals.
Ethical Standards in Every Product
Through certifications and internal quality control, Winky Lux maintains strict cruelty-free practices across every product. Choosing Winky Lux allows beauty lovers to enjoy makeup while supporting ethical and responsible production.
Sustainability and Plastic Neutrality
While we’re on the subject of being cruelty-free, Winky Lux is also making strides in protecting our oceans and reducing environmental impact. Partnering with Repurpose Global, an organization based in India, they’ve created a roadmap to minimize virgin plastic use in their products and achieve plastic neutrality. For every product sold, Winky Lux offsets plastic consumption, contributing to cleaner oceans and reduced plastic waste worldwide.
Ethical Beauty
Winky Lux Perfect Pout lipsticks offer a unique combination of fun, high-quality formulation, and ethical responsibility. From cat-inspired puns to cruelty-free manufacturing, this line allows beauty enthusiasts to enjoy playful shades while supporting a brand that values animals and responsible production. Whether you’re choosing a soft nude or a bold red, Winky Lux makes ethical beauty both exciting and accessible.
If you would like to read about another artistic looking lipstick, I would recommend my blog post Florasis Lipstick Review.
